Here’s a few projects I worked on while I was on Kroger’s Creative Team at Dentsu Creative’s Social Lab.

Role: Associate Copywriter

Plantitude

Creative Team collaborated with a local artist to showcase seasonal produce with catchy phrases.

Team: Austin Sprague, Shruti Ayura, Blake Pleasant & Tia Tyrell

Real Housewives of ✨Produce✨

Fresh IQ

Here are a few Instagram stories that tested the knowledge of Kroger’s followers.

Team: Austin Sprague, Blake Pleasant & Tia Tyrell

Loading… Savings Influencer Campaign

The creative team developed a 4-week campaign to increase awareness about Kroger’s Pickup and Delivery service. Content posted on Instagram, Facebook, TikTok, and YouTube Shorts. Partnered with multiple influencers to help boost engagement on giveaway posts and increase app downloads.

Team: Blake Pleasant & Tia Tyrell

Influencer Repurposed

Here we used influencers to highlight the benefits of using the Kroger app.